Adventure Travel Conference
and Marketplace 2018
18-19 January 2018, London Olympia

Adventure Travel Awards

The Adventure Travel Awards

The Adventure Travel Awards 2018 will be opening soon for entries. Categories and further details will be announced shortly. 

See below for details of the 2017 Winners.


In association with:

The Adventure Travel Awards have been created to recognise and reward the businesses and individuals who are dedicated to supporting, growing and promoting adventure travel - from tour operators of all sizes, through to travel agents, gear companies, DMOs, DMCs, publishers, accommodation, PR agencies and tourist boards. In this, the inaugural awards, the judges were overwhelmed by the standard of the entries.

The award winners were announced at ATC on Thursday 19 January at 7pm. The ceremony was hosted by television broadcaster (and inveterate traveller) Kate Humble.


Marketing Campaign (sponsored by Accord Marketing)

This category awards a successful marketing campaign, whether B2B or B2C, and whatever the budget and the channels used. This could be an acquisition, retention or brand awareness exercise, and could be multichannel, social media, a viral campaign, a tell us.


  • Jazz FM Campaign, Exodus Travels  (Winner)
  • With Age Comes Experience, Explore Worldwide  (Highly Commended)
  • ExtraJordanary, Jordan Tourism Board
  • Hear Our Story, St Helena Tourism
  • Bike Boxing Video Campaign, TDA Global Cycling

Winner - Jazz FM Campaign, Exodus Travels

The judges felt Exodus worked hard to make this more than just another holiday competition on radio.  The level of engagement was truly impressive, and the results were equally impressive, generating high levels of awareness. What made this campaign really stand out though was the conversion of bookings.


Innovation of the Year (sponsored by Wanderlust Travel Media)

This category is looking for any innovation in adventure travel in its broadest sense. It could be a new itinerary/experience, a new tourism product, an innovative form of transport, a new trail, new equipment/gear, use of technology, or a new way of marketing yourself.


  • Transcaucasion Trail, Transcaucasian Trail Association (Winner)
  • Velez Waterproof Jacket - PFC-free & Detox-friendly, Paramo (Highly Commended)
  • Gorilla Habituation Program, Uganda
  • The Bush Rover, The Bush Rover Company
  • Via Ferrata - Jebel Jais, Ras al Khaimah

Winner – Transcaucasian Trail

Judges comments: This is genuinely a case of true trailblazing and innovation in every sense. Driven by a group of idealistic outdoor and travel enthusiasts, this will open up previously unreachable places, ensuring its natural and cultural heritage will be experienced and enjoyed by generations to come, changing the lives of the communities involved for the better

Giving Back (sponsored by Andorra Tourist Board)

This category is looking for an outstanding example of an organisation giving something back. It could be a community project, a conservation project, a foundation, a sponsorship project… something where your organisation, your team and possibly your clients help the planet in some way.


  • The Hankar Women's Eco Cafe in Ladakh, Exodus Travels (Winner)
  • Bike Workshop Enterprises in Africa, Abercrombie & Kent (Highly Commended)
  • Rewarding Staff Loyalty, Explore Worldwide
  • Feel Good Breaks, HF Holidays
  • Make Travel Matter, Travel Matters Ltd

The chief judge of this category commented, All of these projects are very worthy recipients.  I loved reading about them and it made me very proud that we had both big and small UK travel companies contributing in such creative ways to sustain travel for tomorrow's globetrotters.

Winner - The Hankar Women's Eco Cafe in Ladakh, Exodus Travels

Judges comment: This is one central idea that impacts both locals and visitors on so many levels. it appears that this project has been instigated and carried out by the team themselves While the project doesn't affect large numbers, the concept could be mirrored elsewhere in the future.


Travel Agent / Agency  (sponsored by G Adventures)

This category is looking for an outstanding travel agent who has successfully promoted and developed interest in adventure travel to their clients. This category can be self nominated, or the agent can be a nominated by a tour operator, tourist board or other industry partner.



  • Karen Simmonds, Travel Matters (Winner)
  • Gerard Heelan, Travel Counsellors (Highly Commended)

While dozens of entries were received, there were two that really stood out:

Winner - Karen Simmonds, Travel Matters

The judges commented that this agency puts a heavy emphasis on sustainable tourism and community benefits, an ethos which is at the heart of adventure travel.


Contribution to Adventure Travel (sponsored by Turismo Chile)

This award recognises an individual who has made an outstanding contribution to adventure travel in its broadest sense, whether through being a trailblazer, helping others, broadening its appeal or bringing it to the consciousness of the public. 


WINNER – Derek Moore


The judges’ comments:

We had stupendous nominations, both from the UK and overseas. We’re sure some of those names will receive awards in years to come. But for the first year of this award, we felt it should go to someone who has a long history in the UK’s adventure travel industry. Derek Moore has worked in all aspects of the business from tour leading to running a business to advising and consulting. He has spotted and nurtured many people who are key in adventure travel today, and his name has become synonymous with the sector.

Award trophies courtesy of D&S Travel Supplies